Save Kids Lives on our roads

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Thursday, May 28, 2015 - 08:00
Namibian society has made a major commitment to saving the lives of children who die every year in road accidents around the country. 
The United Nations-backed international Save Kids Lives campaign took root in the country this year and the efforts of the national coordinating committee came to a head at the Sam Nujoma Stadium in the capital where a We Are The World Day event was staged and close to 15 000 declarations of commitment were handed over to a UN representative. According to Lizette Feris, child rights officer at the Media Institute of Southern Africa (MISA) Namibia, 52 schools were visited where children were educated, sensitised and asked to take pictures demanding more safety on Namibian roads. More than 10 000 children participated.
 The Private Sector Road Safety Forum (PSRSF) in partnership with the Automobile Association of Namibia (AA), MISA Namibia, the Namibia Public Passenger Transport Association, MVA-Fund of Namibia (MVA), National Road Safety Council (NRSC) and many other stakeholders joined the national #SaveKidsLives organising committee to collect declarations for the inclusion of Road Safety in the next development goals. 
The aim of the campaign was to highlight the plight of children on the world’s and Namibian roads. 
In Namibia alone in excess of 100 children die annually due to road crashes. Volunteer Transport Management students from the Polytechnic were thoroughly briefed on the campaign and then sent out to collect declarations from schools and the public at large. 
To save on costs, people were also encouraged to make their declaration online. As part of creating awareness children were encouraged to formulate #Safie phrases, of which selected phrases were noted down on #Safie posters. 
According to Feris the committee has decided to continue with the campaign and hope to stage another event in November, coinciding with Africa Road Safety Week. Currently the participants are resting but soon the search for funding and financial support for the anticipated action later in the year will kick off in earnest, she said.
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